Cookies Policy

COOKIE POLICY
Last updated: September 11, 2024

This Cookie Policy explains how Ultra Entertainment LTD ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://ultracommercial.co.uk ("Website"). It explains what these technologies are, why we use them, and your rights to control our use of them.

In some cases, we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Ultra Entertainment LTD) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website.

Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

Types of cookies we use

We use the following types of cookies:

  1. Essential Cookies
    These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

  2. Performance and Functionality Cookies
    These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

  3. Analytics and Customization Cookies
    These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

  4. Advertising Cookies
    These cookies are used to make advertising messages more relevant to you. They perform functions such as preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by setting them in the Cookie Consent Manager, which is accessible via the cookie notification banner and on our Website.

  • Essential cookies cannot be rejected as they are strictly necessary for the proper operation of the Website.
  • Non-essential cookies can be accepted or rejected through the Cookie Consent Manager. Please note that if you choose to reject non-essential cookies, your access to certain features and areas of the Website may be restricted.

You can also manage your cookies through your web browser settings. The methods for controlling cookies through browsers vary, but below are links to manage cookies for the most popular browsers:

What about other tracking technologies like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use similar technologies such as web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that allows us to recognize when someone has visited our Website or opened an email that includes them.

This helps us, for example, to monitor the traffic patterns of users from one page within our Website to another, deliver or communicate with cookies, understand whether you have come to the Website from an online advertisement displayed on a third-party website, and measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and declining cookies will impair their functionality.

Do you use Flash cookies or Local Shared Objects?

We may also use so-called Flash Cookies (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and other site operations.

If you do not want Flash Cookies stored on your device, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel.

You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions.

Do you serve targeted advertising?

Third parties may serve cookies on your device to display advertising through our Website. These companies may use information about your visits to this and other websites in order to show you relevant advertisements about goods and services that may interest you. They may also use cookies or web beacons to measure the effectiveness of ads.

The information collected through this process does not enable us or these third parties to directly identify your name, contact details, or other personal information unless you choose to provide these.

Updates to this Cookie Policy

We may update this Cookie Policy from time to time in response to operational, legal, or regulatory requirements. We encourage you to regularly review this Cookie Policy to stay informed about our use of cookies and related technologies.

The "Last Updated" date at the top of this Cookie Policy reflects when it was last revised.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please contact us by:

  • Email: support@ultraentertainment.co.uk
  • Mail: Ultra Entertainment LTD, 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE, United Kingdom
  • Phone: +44 3330909486